On June 11th 2020, Papinelle opened its second store in New Zealand in Auckland's beautiful new Commercial Bay precinct.
The new 75 sqm boutique joins the brand's flagship NZ store in Newmarket, showcasing the feminine, luxurious and always beautiful products. Soft colours, curves and fixtures were used in this new boutique so that the product can be easily seen and to make customers feel welcomed and relaxed when spending time with us.
Co-designed with Auckland agency The Wonder Group, which specialises in crafting "immersive spaces", at every turn there is a mix of raw versus glossy, old versus new, wet versus dry to bring an easy form of maximalist minimalism. It is familiar, soft, edgy, and visually beautiful, with brushed brass, aged glass, soft-pink plaster and a high-gloss lacquer to create the dream-like world Papinelle inspires.
Having opened in winter time, the cozy and comfy items are the most popular, as they are online as well: plush robes, pure silks, feather soft loungewear, beautiful brushed PJ sets in soft feminine prints are very popular at the moment.
Level 0, Store 33B
7/21 Queen Street, Auckland CBD
(09) 302 1008
IN THE PRESS