Fashion is having a pyjama party and you’re invited!

With a modern twist on classic sleep ensembles, the fashion world is blurring the once-definitive line between loungewear and outerwear. It is easy to see the inspiration behind this trend with designers creating sleep and sleep-inspired ensemble,  focusing on structure, tailoring, and elegant sartorial choices that manage to incorporate ease and comfort.

(Via E! Online)

Nowadays chic, well-tailored sleepwear looks anything but lazy. It’s almost a shame to keep such beautiful garments hidden behind closed doors.

(Via The Zoe Report)

In more recent years, fashion has taken a turn towards that which celebrates comfort and ease over pretty much anything else. This is an unexpected move from the “beauty is pain” manifesto of yesteryear. Vogue, inarguably a leader of the fashion world, is encouraging and celebrating this trend.

“Boudoir-inspired separates (and their couch potato counterparts) are seemingly everywhere, from front rows to after-parties, elevated by statement shoes and the local scene’s exceptional modernist jewellery.”

(Via Feedpoxy)

Many designers have either wholeheartedly taken on this refreshing trend or have incorporated touches of it within their collections. We’re talking silk top and bottom sets, loose cut Pyjama-inspired shirts, to name a few.

(Via Michael Nielson)

This trend comes, perhaps coincidentally, at a similar time to that of the hugely celebrated sneaker movement. Women, more than ever before, are encouraged to enjoy comfort and ease in the wardrobe and beyond. We are truly very excited about this new trend, not only because we have a season filled with garments that further encourage this sentiment, but because we truly believe it’s women’s time to be comfortable.

Come visit us in anyone of out beautiful stores for some real time inspiration, or visit our online store.

Sweet dreams xx