About Us



Papinelle is an Australian Sleepwear & Lifestyle Brand based in Paddington, Sydney. Papinelle was created and launched in 2003 by Renae James who specialises beautiful print design. Renae, together with her business partner Nicole Kelly, have built the brand to become the household name that it is. 

Papinelle aims to create beautiful products to enhance your down time and bring a little luxury to the bedroom. 

Like many Australian fashion designers, Renae started Papinelle at the Paddington Markets in 2003, with sleepwear designs that quickly brought both retail and media attention. The first Papinelle boutique was born on Oxford Street, Paddington in 2004 , where our flagship store is still located. Our Paddington location now houses our incredible office and design team upstairs and our beautiful e-commerce store downstairs. 

Today, you will find Papinelle in our five signature stores in Australia and New Zealand. You can also find us in David Jones, and Nordstrom department stores throughout the USA. Still, it's just the beginning...


Our fabric, our Brand, our ECO footprint

As a company we are committed to ensuring we operate in an environmentally responsible way. We are far from perfect, but WE REALLY CARE! We believe that every small bit helps and we are actively taking steps to increase sustainability and reduce our footprint both behind the scenes in sourcing and manufacturing, and with the products our customers take home.

Our aim is to source beautiful, sustainable fabrics that are the premium quality our customers expect.

Every decision we make we consider the impact on the environment. Some of our initiatives include reducing our plastic consumption by up to 70% by not individually bagging our garments coming from our factory. We are working on a biodegradable plastic for the bags we do use.

Every day is Earth Day at Papinelle.

Happy shopping & sweet dreams.